Donating stock directly to Samaritan can reduce the tax burden for the donor while increasing the amount of money received by the charity. There are IRS tax provisions that enable some individuals to avoid capital gains taxes on the appreciated stock transfer by claiming a charitable tax deduction for the fair market value of the securities. Because you avoid paying the taxes on the gains of the stock, Samaritan actually receives a larger donation than if you had donated the cash from selling the stock.